Thursday, 25 December 2014

Five Things That Will Happen in 2015



The year 2014 is almost over, and with it all the things that happened in the past year will be forgotten, as we enter a new dawn, filled with new possibilities.

Let us see, what are five things that will or can happen in 2015...


1. YouTube will be the new Television Set

We have already seen how YouTube has dominated the web world in 2014, when it started full-fledgedly live streaming major events around the world. Even if YouTube didn't live stream the Fifa World Cup 2014, don't worry it will the next time. I am already expecting the Oscars being live streamed followed by ICC World Cup 2015, etc.

YouTube or major live streaming networks across the globe have finally realised the importance of being there 'live' on the internet. People do not have time to sit at home and enjoy a show as much as they could five years back. Blame the busy work life but that is it. We are travelling long routes and it would be awesome if we could catch the live streaming of our favourite team's match on the move.

So yes, be it mobile or desktop or laptop, or your iPad, YouTube is the new Idiot Box.


2. Mobile users will slowly start taking over Desktop and Laptop users

Most of us spend 12 hours of our life in the office, in front of our desktops or laptops. After that, if we have to come back home and sit in front of the same machines for important personal work that needs to be attended, then it becomes really irritating.

Now imagine the cellphone in your palm, with which you can buy stuff, transfer money, book tickets, and even do PowerPoint (even if it hurts your eyes). That is the power of the palm, errr, the cellphone.

Gone are the days, when you would find people working with their heads inside their laptops, trying to put things together. You have the simple mobile system — be it your iPhone or iPad or a tablet — life has become too easy and comfortable because of these machines.

They are lite and easy to be carried.

If you are in website business, you would know how much mobile and tablets already dominate compared to desktops or laptops. For example, if I check my Google Analytics, 63 percent are desktops/laptops users and the rest 37 percent are mobile or tablet users. The 63 percent can be understood because, again, 12 hours of our life is spent in office, where I am guessing people are likely to use a desktop or laptop.


3. Twitter will become the new News Agency

According to Google, crowdsourcing is the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers.

We are already in an age when journalists keep an eye on Twitter 24x7, like literally, 24x7. Breaking news like Osama bin Laden's death, Boston Marathon attack appeared on Twitter first rather than news channels. Journalists were seen using pictures, videos for their stories from Twitter. That is the power that Twitter holds right now.

The third season of The Newsroom also shows how the new management of ACN tries to implement the fact that in this digital age, Twitter and social media will rule the news circuit rather than news channels and newspapers.

What Twitter breaks now, news channels break 30 minutes later and newspapers, a day later.


4. News aggregation sites and mobile apps will take over individual news websites and apps

All of us have by now got used to Flipboard, Reddit and other news aggregation apps. Why would someone download numerous news channels or magazine apps, when one click can give access to various websites. Rather than going through 10 different sources, readers can click one app and check the news on their favourite and selected topics.


5. Marketing will be the new Editorial team

Marketing has always played a vital role in the running of the business. And now it will dominate how the way a newsroom work. Reporters will be made to work on the guidelines of marketers, who endlessly try to impress the advertisers and earn more money for the company. Terms like Journalism ethics are no more valid in this fast-paced, competitive world. The year 2014 saw the slow rise of marketing gimmicks; 2015 will be the year when the marketers fully take over the proceedings of the newsroom. Good or bad? Time will say (no hard feelings; that's how businesses run).


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